Program Details
The Hybrid Master of Applied AI for Business Transformation is designed for professionals who want to harness the power of artificial intelligence to transform how business is done.
You will learn to approach AI as an integrated business capability, applying it across strategy, operations and decision-making, not just as a standalone technology. The program focuses on three interconnected learning areas: Agentic AI and intelligent prompting, AI-driven business analytics, and AI-enabled business transformation.
Along the way, you’ll build skills that go beyond any single tool or platform, giving you confidence to adopt as AI continues to evolve. You will also explore cross-cutting themes such as responsible AI, AI-driven change management, and the growing impact of AI across industries. Explore the curriculum >>
The Hybrid MAAIBT is delivered in Smeal’s unique hybrid format. You’ll move through the program in a supportive cohort, learning with the same group of peers and building meaningful relationships that strengthen each semester. You’ll connect in-person during brief on-campus immersions at the start of each semester and stay connected during live remote virtual classes. The result: a network of peer collaborators who share your drive to lead with AI. Learn more about the hybrid model >>
Capstone Project
Your capstone gives you the opportunity to apply everything you have learned in a real-world business context. You will design and implement AI-driven solutions that address complex business challenges integrating agentic AI, intelligent prompting, and analytics into workflows, operations and strategy. Through this project, you will demonstrate your ability to translate AI capabilities into measurable business impact, preparing you to lead AI adoption and transformation.
Why the Hybrid MAAIBT?
- Program Structure: The program begins in August and spans two years. Each semester starts with a 2.5 day immersive on-campus residency and then continues with live remote virtual classes and coursework outside of business hours.
- Hybrid Format: Enjoy the convenience of remote learning and the connection of an in-person classroom experience with this innovative program format.
- Cohort Based Classes: You’ll move through the program with the same group of peer professionals, establishing deeper engagement and networking ties that last a lifetime.
- Future-Ready Learning: The program emphasizes adaptable frameworks and approaches that will stay relevant as AI evolves.
- Best-in-Class Technology: Our live synchronous virtual classes are taught from immersive classroom studios, allowing students to engage with faculty and peers in a manner uniquely replicating a residential learning experience.
- Experiential Learning: The program will expand your classroom learning into real-world business challenges, preparing you to immediately leverage the AI-driven skills you’ve acquired in the program to your own work.
- Student Success First: Our dedicated student success team is your resource, ensuring you can get the most out of the program.
- 778K+ Business Partners: The Penn State alumni network is our biggest asset, and with 96,000+ Smeal alumni and counting, we are everywhere in the world and always in your corner.

